For Australian venues on OpenTable

Find out which ads actually put bums on seats.

OpenJug links your OpenTable bookings to Instagram, Facebook, TikTok, Google and Pinterest ads. Each month you see which ads brought in tables, how many guests turned up and roughly what they spent. We set it all up for you.

Set up for you
Nothing to install
Month to month
EXAMPLE
OPENJUG · MONTHLY SUMMARY
Your venue · September
Instagram · Tuesday pasta $25
Tables booked23
Turned up19
Guests (covers)61
Est. spend$4,880
Ad spend$600

$8 in revenue

for every $1 spent on ads

Stamp: came from your ad
Example monthly docket. Example figures for illustration. Spend is estimated from your average spend per guest.
01Sound familiar?

You're paying for Instagram ads. You just can't see which ones fill tables.

A deck full of graphs.

Reach, clicks and impressions. Not one line about who sat down.

Quiet Tuesdays, same ad spend.

You can't tell which ads to keep and which to cut.

Your ads can't tell a no-show from your best table.

So Instagram goes looking for more of both.

02How it works

Three steps. We do two of them.

  1. 1

    You say yes.

    Tell us your venue and give us access to your OpenTable and ad accounts. About 15 minutes on a call.

  2. 2

    We connect everything.

    We link OpenTable to Instagram, Facebook, TikTok, Google and Pinterest and check it's working. Nothing changes on your website or in OpenTable.

  3. 3

    You see what's working.

    Each ad shows the tables it booked and the guests who came in. Each month we send you a one-page summary in plain English. And your ads learn who actually turns up.

03What you get

Tables, covers and dollars. Per ad, per venue.

Every month we send you a one-page summary. The same numbers sit next to each ad in Instagram, Facebook, TikTok, Google and Pinterest.

Performance by ad

EXAMPLE
Instagram
Tuesday pasta $25
19of 23 tables
61 covers$4,880
TikTok
Kitchen pass reel
15of 18 tables
44 covers$3,520
Google
Dinner near me
12of 14 tables
39 covers$3,120

All venues in one place

EXAMPLE
Fitzroy
76of 89 tables
253 covers$20,240
South Yarra
59of 67 tables
198 covers$15,840
Surry Hills
48of 54 tables
156 covers$12,480

Who actually turned up

EXAMPLE
Booked23
Came in19
No-shows or cancelled4

We tell your ad platforms who actually came in, so they find more people like them.

  • Phone bookings and walk-ins in OpenTable count too
  • Catches itself up if anything drops out
  • We keep an eye on it so you don't have to

Example figures. In your account these numbers come from your ad accounts plus OpenJug.

04Already tracking ads?

OpenTable's tracking is a good start. Here's what we add.

OpenTable can send bookings made through your online booking widget to Facebook. Depending on your plan, it may also report seated diners. OpenJug fills in the rest, and works with Instagram, Facebook, TikTok, Google and Pinterest ads.

FeatureOpenTable aloneWith OpenJug

Online bookings through your widget

Yes

Yes

Phone bookings and walk-ins entered in OpenTable

No

Yes

Who actually turned up

Plan

Yes

What the visit was worth

Plan

Est.

Instagram, Facebook, TikTok, Google, Pinterest

Meta only

All five

All your venues in one place

Per venue

Yes

Set up and checked for you

Self-serve

Yes

Based on OpenTable's public ad tracking information for Australian venues, October 2026. Check your own plan with your OpenTable account manager. Spend is estimated from your average spend per guest, unless your POS is connected.

05Pricing

One simple price.

$149

/ venue / month + GST

Get my free check

No card needed. We confirm your OpenTable setup works before you pay anything.

What's included

  • Setup done for you
  • Instagram, Facebook, TikTok, Google and Pinterest ads
  • Monthly docket for every venue
  • We monitor it and fix issues
  • Month to month. Cancel any time
  • Group pricing for 3+ venues

Usually live within a week.

06Questions

Common questions

Still looking? Email info@openjug.co.

Which OpenTable plan do I need?

OpenJug works with OpenTable Core and Pro, as long as OpenTable shares guest contact details with us. Without those details your ad platforms can't match bookings to people who saw your ads. We check this for you in the free check, before you pay anything.

Which ads does it work with?

Instagram, Facebook, TikTok, Google Ads and Pinterest. All five are live. If you run ads on more than one, they all show up in the same monthly summary.

What happens with my guests' details?

We only use details your guests have already given OpenTable. Names, emails and phone numbers are scrambled (hashed) before they're sent to your ad platforms, so they can match them without seeing them. See our privacy policy.

Will the numbers match my OpenTable report?

Close, but not exactly. OpenTable counts every booking, including ones from the OpenTable app and Google. OpenJug focuses on bookings linked to your own ads, and each platform can only match guests it recognises, so our numbers will usually be lower. That's by design.

Is the spend figure real?

It's an estimate: guests × your average spend per guest. If your POS is connected through OpenTable, we use the real bill total.

How long does setup take?

Usually under a week. We need about 15 minutes of your time on a call.

Do I need to change my website or OpenTable?

No. Nothing to install and nothing changes for your guests or staff.

What does it cost?

It's $149 per venue per month. Prices exclude GST. Month to month, cancel any time. Groups with 3 or more venues get group pricing.

Can I cancel?

Yes. It's month to month with no lock-in contract.

07Free check

Where do your bookings really come from?

Tell us about your venue. We'll look at your OpenTable and ad setup and show you, for free, how many of last month's bookings we can link to your ads, and what's being missed.

  • Takes 2 minutes
  • Reply within 1 business day (Melbourne time)
  • No obligation

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